The fastest question to answer
Emoji, stars or a 0-10 scale — the ones people tap without thinking, which is exactly why they get answered.
Response rate is a design decision
Open text boxes produce the richest feedback and the fewest responses. Most people will not compose a paragraph about a coffee. They will, however, tap a face — and that single tap is worth more than the eloquent review you did not receive.
The practical approach is to lead with something instant and ask for words only where the tap suggests they are worth asking for.
How it works
- 1
Pick a scale
Emoji for speed, stars for a familiar rating, NPS where you need a comparable number.
- 2
Put it first
Lead with the scale so the form is answerable in one tap and everything after it is optional depth.
- 3
Ask for words conditionally
Use a visibility rule to open a comment box only for lower ratings.
- 4
Read the distribution
Analytics show how ratings are spread and how the average moves over time.
Scales available
Emoji rating
A four-point scale — terrible, bad, good, excellent — labelled in the respondent's own language.
Star rating
Five stars by default, with the number configurable.
NPS 0-10
The standard scale, with promoters, passives and detractors calculated for you.
Yes/no and choice fields
Toggles, checkboxes, radio groups and dropdowns for anything that is not a scale.
Distribution and averages
Ratings are charted by distribution and tracked as an average across the period.
Works well when
- You need volume rather than depth
- Respondents have seconds, not minutes
- You want a trend line rather than a pile of prose
- Guests do not share a common language — a face needs no translation
Common questions
Which scale should I use?+
Emoji for the highest response rate on a quick touchpoint, stars where people expect a familiar rating, NPS when the number has to be comparable to a benchmark or across locations.
Can I change the number of stars?+
Yes, the maximum is configurable and defaults to five.
Are emoji labels translated?+
Yes. The labels render in the language the respondent selected.
Related features
QR Code Feedback
Design a branded code, put it on the table, the receipt or the room card, and collect feedback from people who would never have filled in a comment card.
NPS Surveys
The 0-10 question, the automatic score, and — more usefully — the comment each detractor left explaining why.