A feedback form behind every QR code
Design a branded code, put it on the table, the receipt or the room card, and collect feedback from people who would never have filled in a comment card.
Why most feedback never arrives
The gap between having an opinion and sharing it is where almost all customer feedback dies. A guest has to remember the URL, or find the email three days later, or ask staff for a form. Most simply do not bother — and the ones who do are disproportionately the furious and the delighted, which is why so much feedback data is useless for spotting the ordinary problems that quietly lose customers.
A QR code removes that gap entirely. The code sits where the experience happens: on the table while the meal is still in front of them, on the receipt as they pay, on the bedside card before check-out. Scanning is one motion, and the form opens instantly with no app to install and nothing to type.
How it works
- 1
Build the form
Pick from 20+ field types or start from a template. Add rating scales, NPS, open comments — whatever you actually want to know.
- 2
Design the code
Choose dot and corner styles, set your brand colours, drop your logo in the centre, and pick a frame with your own call to action.
- 3
Print and place it
Export as PNG, SVG or JPG. SVG stays sharp at any size, so the same file works on a table tent and on a poster.
- 4
Watch responses arrive
Every scan is tagged as coming from a QR code, so you can see how each placement performs rather than guessing.
What you can control
6 dot styles, 3 corner styles
Square, dots, rounded, classy, classy rounded and extra rounded, with square, circle or rounded corner squares. The code stops looking like a generic black grid.
23 frames with your own wording
16 card layouts plus decorative frames — wreath, envelope, coffee cup, scooter, clipboard and more. The call to action on the frame is yours to write: 'How was your stay?' converts better than 'Scan me'.
Your logo in the centre
Upload a logo and it sits in the middle of the code. Error correction keeps the code scannable with the logo in place.
Full colour control
Foreground, background, frame, border and text colours, with ready-made palettes in dark-text and light-text variants for printing on any material.
PNG, SVG and JPG export
SVG is the one that matters for print — it scales to a wall without pixelating.
Source tracking on every scan
Submissions arriving via QR are tagged, so the analytics show QR against direct links and you can tell which touchpoints actually earn responses.
Works well when
- Customers are physically on site and you have a surface to put a code on
- You want feedback while the person is still there and a problem can still be fixed
- Paper comment cards are being ignored
- You need to compare response rates between locations or placements
Common questions
Does the customer need an app?+
No. Every modern phone camera reads QR codes natively. The form opens in the browser.
Can I use different codes in different places?+
Yes. Each form has its own code and link, so you can run separate codes per location, per department or per touchpoint and compare them.
Will the code still scan with a logo in the middle?+
Yes. QR codes carry error correction, which is what allows a portion of the code to be covered. Test the printed version before a large run, as very low contrast between foreground and background can affect older phone cameras.
What size should I print it?+
For a table tent or receipt, 2-3 cm is usually enough. Export as SVG for anything larger so it stays sharp.